The Hand of Henry

19 Nov

The Hand of Henry

Think of all those brand names that players pick up as endorsements. And make bags of money in the process. And the team strips emblazoned with corporate logos. But maybe it’s time for a new logo to be branded across the chests of our favorite soccer stars, those ones who like to dive, or use their hand to earn a goal. Welcome to soccer’s growing, dynamic brand: CHEAT.

Branding a player a cheat is a tough and ugly call. Some argue that unfair advantage is a natural part of the game. Yet, French star Tierry Henry deliberately used his palm to knock Ireland out of the World Cup Finals. Shouting and cursing will follow him like the smell of rotting escargot but it will come to nothing. The hubris of star players demonstrates their supremacy over the game. Henry will shrug his shoulders and be happy that his World Cup appearance bonus is secure.

But back to that CHEAT endorsement. FIFA will no doubt be happy that its marketing department has all the big teams in its World Cup 2010 tent while gearing up its message of liberty, equality and fraternity for all the soccer-loving nations. But maybe it’s time to add a new positive campaign like FIFA’s No to Racism effort. We need a Kick Cheats Out of Football crusade. A yellow card for simulation needs to become a three-month ban. A Hand of Henry goal needs to be a year ban.

A ruthless manufacturer in China could make three million fake Henry tops with his new endorsement and sell them to every man, woman and child in Ireland. They will not forget the Hand of Henry. The Irish memory is long.


One Response to “The Hand of Henry”

  1. adamellis1985 November 20, 2009 at 10:44 pm #

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